Our client, Guernsey Finance are looking for a Marketing Manager to join their team, backed up by an extremely competitive benefits package.
Marketing Team Objectives:
• Help GF hit its mission: ‘to promote and connect Guernsey as a leading finance centre in its chosen markets.’
• Maximise marketing opportunities across all available channels and platforms, to increase GF’s digital footprint and reach.
• Continuous improvement across all marketing, through programmes of ‘test and learn’.
Qualifications & Experience:
• 5 – 10 years of relevant Marketing experience
• 3 – 5 years of management/leadership experience
• Level 6/7 CIM Qualification or Marketing degree
• Proven experience in developing and executing successful marketing strategies.
• A strong knowledge and detailed understanding of approaches to marketing strategy, channel management and optimisation, processes, and reporting.
• Experience of using relevant marketing tools (such as CMS, CRM, E-mail and others) to deliver campaigns.
• The ability to effectively manage multiple workstreams and FTEs simultaneously, in line with business objectives.
• To work well self-sufficiently but also be an active and positive part of a management team.
• A hard-working ethos, with a hunger to learn and develop.
• Work in line with the overall agency values whilst representing your role at Guernsey Finance appropriately internally and externally.
• Be available to travel on behalf of the company as required.
Responsibilities:
Marketing Strategy & Execution
Define and implement the annual marketing strategy for Guernsey’s finance industry on behalf of Guernsey Finance and its primary stakeholders, in line with the strategic jurisdictional objectives.
Team Leadership
Manage and mentor junior marketing staff. Foster a collaborative and creative team environment that encourages professional growth and innovation.
Digital Marketing
Lead all digital marketing efforts, including website management, email marketing, SEO/GEO, and social media. Utilise data analytics to optimise performance and report on key metrics.
Digital Advertising
Lead all digital advertising efforts, including social media advertising campaigns and Google advertising campaigns. Utilize data analytics to optimise performance and report on key metrics.
Traditional Advertising
Plan, execute and oversee traditional advertising campaigns across print, outdoor and broadcast channels. Coordinate high-impact initiatives such as OOH (Out-of-Home) campaigns in the London Underground, ensuring alignment with broader marketing objectives and brand strategy.
Reporting & Presenting
Analyse marketing performance data and generate comprehensive reports. Present insights, trends, and recommendations to stakeholders and senior management, ensuring data-driven decision-making and alignment with strategic objectives.
Brand Management
Ensure consistent brand messaging and positioning across all platforms. Manage the development and distribution of marketing materials, ensuring they reflect Guernsey Finance’s values and strategic objectives.
Stakeholder Engagement
Work closely with industry partners, government bodies, and internal teams to promote Guernsey’s financial services. Build and maintain strong relationships with media and other key stakeholders.
Market Research
Monitor market trends, competitor activities, and industry developments to identify opportunities and challenges. Provide insights to inform strategic decision-making.
Personal Development
Keep up to date with developments in digital marketing tactics and advances in technology, bringing these into the business when appropriate.
Guernsey Finance’s mission is to promote and connect Guernsey as a leading finance centre in its chosen markets — safeguarding the island’s prosperity for future generations.
Be part of something bigger. Help shape the future of Guernsey’s financial success.
For further information or to apply for this role, please email [email protected]